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Charleston Statistics

Every figure below carries its source, the period it covers, and the sample size where we gathered it ourselves. Free to quote with a link.

Written by Alex H., a Charleston local Updated August 2026

Last updated August 2026. Charleston drew 7.91 million overnight visitors in 2025 and tourism generated a record $14.35 billion, close to a quarter of all sales in the region. The average visiting adult spent $1,212 per trip. Below that headline sit numbers we collect ourselves — what tours, dishes and attractions actually cost — and a list of widely repeated Charleston figures that are wrong, including one the research centre still publishes about itself.

Statistics pages usually recycle each other. This one separates two things: figures published by someone else, where we name the source, the period and the publication date so you can check them; and figures we generate ourselves by pricing the Charleston market directly, where we state the sample size. Anything we could not verify is left out rather than guessed at.

Numbers we gathered ourselves

Collected by pricing the Charleston market directly. Not available anywhere else.

FigureWhat it measuresDetailSource & sample
$50 Median price of a bookable Charleston tour, per person Across 134 per-person tours; mean $66, range $8 to $445 Our GetYourGuide market capture, 154 tours, August 2026
$35 Median price of a Charleston ghost tour The cheapest category. 29 ghost tours in the capture Our GetYourGuide market capture, August 2026
$110 Median price of a Charleston food tour The most expensive category — 3.1× the median ghost tour Our GetYourGuide market capture, 10 food tours, August 2026
4.69 Mean rating of Charleston tours with 15 or more reviews n = 55 tours. Thin-review tours are excluded because a single 5.0 review is not a rating Our GetYourGuide market capture, August 2026
$13 Median price of a bowl of she-crab soup Cup median $9.00. Range $12 to $14 for a bowl Read from 15 restaurants’ own menus, August 2026
$28 Median price of shrimp and grits Range $16.50 to $38.00 across 12 restaurants Read from 12 restaurants’ own menus, August 2026
12 of 23 Headline Charleston attractions that are free to visit The 11 that charge run a median $28, range $15 to $35 Our attraction pages, admission verified from each site, August 2026

Median Charleston tour price by type

Tour typeTours pricedMedian per person
Ghost tours 29 $35
Drinks & pub crawls 13 $35
History & walking 31 $38
Carriage tours 3 $50
Water & harbor 31 $61
General sightseeing 28 $67
Plantation tours 9 $106
Food tours 10 $110

From our capture of 154 bookable Charleston tours, August 2026. Medians rather than means, because a handful of private charters above $400 would otherwise distort every category. Browse the tours behind these numbers in our things to do, ghost tour and food tour guides.

Visitors and the tourism economy

FigureWhat it measuresPeriodSource
7.91 million Overnight visitors to the Charleston area 2025 Office of Tourism Analysis, College of Charleston (published May 2026)
$14.35 billion Total economic impact of tourism, a record, up 2.3% on 2024 2025 Office of Tourism Analysis, College of Charleston (published May 2026)
23.6% Share of all regional sales attributable to tourism 2025 Office of Tourism Analysis, College of Charleston (published May 2026)
$1,212 Average total spend per adult, per trip — a record, up 9.7% 2025 Office of Tourism Analysis, College of Charleston (published May 2026)
55,530 Jobs supported by tourism in the region 2025 Office of Tourism Analysis, College of Charleston (published May 2026)
$4.80 billion Labour earnings attributable to tourism, direct and indirect 2025 Office of Tourism Analysis, College of Charleston (published May 2026)

Where that $1,212 per adult goes

CategoryPer adult, per trip (2025)
Accommodation$584
Dining and food$269
Tours and attractions$122
Retail shopping$121
Local transport$71
Everything else$45

Office of Tourism Analysis, College of Charleston, published May 2026. Worth noting against our own figures above: the average adult spends $122 per trip on tours and attractions, while the median bookable tour costs $50 — so the typical visitor is buying roughly two. Our 3-day itinerary prices a full trip line by line.

Hotels and lodging

FigureWhat it measuresPeriodSource
18,989 Hotel rooms in the Greater Charleston area 2025 Office of Tourism Analysis, College of Charleston (published May 2026)
70.1% Average hotel occupancy 2025 Office of Tourism Analysis, College of Charleston (published May 2026)
$188 Average daily rate for a Charleston hotel room 2025 Office of Tourism Analysis, College of Charleston (published May 2026)
4,844,476 Hotel room nights sold 2025 Office of Tourism Analysis, College of Charleston (published May 2026)
$1.61 billion Total lodging sales, hotels and vacation rentals combined 2025 Office of Tourism Analysis, College of Charleston (published May 2026)
4,919 Of those hotel rooms that are on the peninsula itself (North Charleston has 7,465) 2025 Office of Tourism Analysis, College of Charleston (published May 2026)

One figure to handle carefully: the published RevPAR of $47,993 is annualised revenue per available room, not a daily rate. Sites quoting it as a nightly figure have misread the source. Which neighbourhood those rooms sit in matters more than the average — see where to stay.

Airport, port and employment

FigureWhat it measuresPeriodSource
6,341,145 Passengers through Charleston International Airport — an all-time record 2025 Charleston County Aviation Authority, via the Office of Tourism Analysis (May 2026)
158,940 Cruise passengers through the Port of Charleston FY2025 (year ended 30 June 2025) South Carolina Ports Authority annual report
295,624 Cruise passengers the year before — the drop follows the end of homeporting FY2024 South Carolina Ports Authority annual report
30 June 2026 Date the last cruise ship called at Union Pier. Charleston no longer has a cruise homeport 2026 SC Daily Gazette, 30 June 2026
2,566,764 Shipping containers (TEUs) handled by the Port of Charleston FY2025 South Carolina Ports Authority annual report
55,500 Leisure and hospitality jobs in the Charleston metro, annual average 2025 U.S. Bureau of Labor Statistics, series SMU45167007000000001

People

FigureWhat it measuresPeriodSource
159,423 City of Charleston residents 1 July 2025 estimate U.S. Census Bureau, Population Estimates Program, Vintage 2025
436,200 Charleston County residents 1 July 2025 estimate U.S. Census Bureau, Population Estimates Program, Vintage 2025
889,263 Charleston–North Charleston metro area residents 1 July 2025 estimate U.S. Census Bureau, Population Estimates Program, Vintage 2025
129,245 North Charleston residents — the metro’s second city 1 July 2025 estimate U.S. Census Bureau, Population Estimates Program, Vintage 2025
+11.2% Metro population growth since the 2020 census 2020–2025 Derived from the 2020 Census count (799,636) and the 2025 estimate
+6.1% City of Charleston growth since the 2020 census 2020–2025 Derived from the 2020 Census count (150,227) and the 2025 estimate

Note that 7.91 million overnight visitors arrive in a metro area of 889,263 residents — roughly nine visitors per resident per year, which is the number behind most local conversations about tourism pressure.

History and historic fabric

FigureWhat it marksSource
April 1670 English settlers landed at Albemarle Point — on the Ashley River’s west bank, not the peninsula National Park Service
by 1680 The settlement moved to Oyster Point, the peninsula we now call Charleston National Park Service; South Carolina Encyclopedia
1783 The city was incorporated and the name changed from Charles Towne to Charleston National Park Service; South Carolina Encyclopedia
5th Charleston’s rank among North American cities within ten years of founding National Park Service
Oct 1931 Charleston proposed the first historic-district zoning ordinance in the United States National Park Service, Cultural Landscapes timeline
1,400+ Historically significant buildings in the Charleston historic district National Park Service
9 Oct 1960 Charleston Historic District designated a National Historic Landmark — six years before its National Register listing SC Dept of Archives and History
31 Aug 1886 The Charleston earthquake, felt as far as Boston and Bermuda. Magnitude and deaths are both disputed — see below USGS; NOAA NCEI
22 Sep 1989 Hurricane Hugo made landfall at Sullivan’s Island as a Category 4, 135–140 mph, with a 19.8 ft surge at Bulls Bay and roughly $7bn damage NOAA National Weather Service, Charleston

National park visits

FigureWhat it measuresPeriodSource
814,658 Recreation visits to Fort Sumter and Fort Moultrie National Historical Park 2025 NPS Visitor Use Statistics (March 2026)
877,894 Recreation visits to the same park in the last pre-Covid year — the right comparison for 2025 2019 NPS Visitor Use Statistics
23,758 Recreation visits to Charles Pinckney National Historic Site 2025 NPS Visitor Use Statistics

2024 is deliberately omitted from that table. The park recorded 384,308 visits that year against 814,658 in 2025, and the gap is a counting change rather than real growth — see the corrections below. Practical detail for visitors: the fort itself is free and the ferry is the cost. Our Fort Sumter guide covers the sailing.

Climate and tidal flooding

FigureWhat it measuresSource
76.7 °F / 56.4 °F Average daily high and low across the year NOAA 1991–2020 normals, Charleston International Airport
91.3 °F Average July high — the hottest month (average low 73.7 °F) NOAA 1991–2020 normals
60.2 °F Average January high — the coldest month (average low 38.9 °F) NOAA 1991–2020 normals
52.51 in Average annual rainfall. August is wettest at 6.97 in, November driest at 2.66 in NOAA 1991–2020 normals
0.3 in Average annual snowfall NOAA 1991–2020 normals
105 °F / 6 °F Record high (1 Aug 1999) and record low (21 Jan 1985) at the airport station NOAA regional climate centers
7 days High-tide flood days in the most recent complete year, all minor NOAA Tides & Currents, station 8665530
0.1 → 11.2 Average flood days per year, 1950s versus 2020–2025 — the clearest local climate signal in the record Derived from NOAA annual flood counts, 98 qualifying years

The official station is at the airport in North Charleston rather than on the peninsula, which matters for anyone comparing it with downtown readings. Month-by-month detail is in our Charleston weather guide and best time to visit.

Charleston figures that are commonly wrong

Every one of these is repeated widely, and every one is checkable against the source.

“Charleston gets 7.9 million visitors a year.”

That figure counts overnight visitors only. The Office of Tourism Analysis states this plainly in its own notes, and day-trippers are not included. Quoting it as total visitation overstates it.

“Charleston is a cruise port / you can sail from Charleston.”

Not any more. Carnival ended 14 years of homeporting in January 2025, and on 30 June 2026 the Norwegian Jewel became the last cruise ship to call at Union Pier. Remaining port-of-call visits move to the Columbus Street Terminal, about 1.5 miles from the historic district. A great many travel pages have not caught up.

“Charleston is Travel + Leisure’s No. 1 city in America.”

It was, for 12 consecutive years — and that run ended in 2025. In the 2026 World’s Best Awards, Charleston placed second behind Santa Fe.

“Charleston is Condé Nast Traveler’s best city in the US.”

The award it won in the 2025 Readers’ Choice Awards is Best Small Cities in the U.S. — a separate category from the big-city list. The two get conflated constantly.

“Admission to Fort Sumter is $43.”

The fort is a national park and costs nothing to enter. The $43 is the ferry, which is the only way to reach it — there is no public landing otherwise.

“Tourism is worth $12.8 billion to Charleston.”

That was the 2022 figure. It is still the headline number on the research centre’s own landing page, which is three reporting cycles out of date. The current figure is $14.35 billion for 2025.

“Fort Sumter visitor numbers more than doubled in 2025.”

They did not. National Park Service records show 384,308 recreation visits in 2024 and 814,658 in 2025, but the jump is spread evenly across all twelve months and lands back in the 860,000–900,000 range the park saw from 2016 to 2019. It is a change in how visits were counted, not a surge in visitors. Compare 2025 with 2019, not with 2024.

“Charleston was founded in 1670.”

True of the colony, misleading about the place. The 1670 landing was at Albemarle Point on the west bank of the Ashley — today’s Charles Towne Landing. The peninsula everyone means by Charleston was not occupied until the move to Oyster Point, complete by 1680. And it was not called Charleston until incorporation in 1783; before that it was Charles Towne.

“The 1886 earthquake was a magnitude 7.3 that killed 110 people.”

Every figure for this quake is a reconstruction, because it predates seismographs in the region. USGS catalogues it at M 7.0; NOAA’s significant-earthquake database lists 7.3. On deaths, NOAA records 60 and the South Carolina Encyclopedia says 83, with higher counts usually including people who died later of injuries. Cite an agency and its number rather than a bare figure.

“Charleston sits about 20 feet above sea level.”

Not on the peninsula. Measured against the USGS 1-metre elevation model, Waterfront Park is 4.9 ft, the Battery seawall 5.4 ft, Broad and Meeting 10.4 ft, and Marion Square 13.8 ft. A single elevation figure hides the thing that actually matters, which is how little of the historic district sits far above the tide.

“Charleston covers 115 square miles.”

That is the modern annexed city — West Ashley, James Island, Daniel Island and Cainhoy included. It is accurate, but pairing it with descriptions of a compact walkable historic district is not: the peninsula is a small fraction of it.

Using these figures

Quote anything here, with a link back to this page. Where a number is ours, please say so — "according to Charleston Visitor Guide's August 2026 pricing of 154 bookable tours" is both accurate and more useful to your readers than an unattributed figure. Where a number belongs to someone else, the source is named on the row so you can cite them directly; we would rather you credited the Office of Tourism Analysis than us.

We update the borrowed figures when their publishers release new ones, and re-price our own datasets annually. Earlier figures stay on the page as they are superseded, so the year-on-year movement stays visible rather than being quietly overwritten. If you find an error here, tell us — corrections are the point of the page.

Frequently Asked Questions

How many people visit Charleston each year?

An estimated 7.91 million overnight visitors came to the Charleston area in 2025, according to the College of Charleston's Office of Tourism Analysis. The important qualifier, which the report states and most citations drop, is that this counts overnight visitors — day-trippers are not included, so it is not a total visitation figure.

How much is tourism worth to Charleston?

$14.35 billion in total economic impact for 2025, a record and up 2.3% on 2024, supporting 55,530 jobs and $4.80 billion in labour earnings. Tourism accounts for 23.6% of all sales in the region. Note that the research centre's own landing page still displays a $12.8 billion figure from 2022; the current number is in its 2025 report.

What does the average visitor spend in Charleston?

$1,212 per adult per trip in 2025 — itself a record, up 9.7% on the year. That breaks down as $584 on accommodation, $269 on dining, $122 on tours and attractions, $121 on retail, $71 on local transport and $45 on everything else.

How much does a Charleston tour cost?

The median bookable tour costs $50 per person, with a mean of $66 across a $8 to $445 range. It varies sharply by type: ghost tours and pub crawls run a median $35, history walks $38, harbour trips $61, plantation tours $106 and food tours $110. Those figures come from our own capture of 154 bookable Charleston tours in August 2026.

Can you still take a cruise from Charleston?

No. Carnival ended 14 years of homeporting in January 2025, and the last cruise ship of any kind called at Union Pier on 30 June 2026. Charleston has no cruise homeport, and any remaining port-of-call traffic uses the Columbus Street Terminal rather than Union Pier, which has been sold for redevelopment.

How many hotel rooms does Charleston have?

18,989 across the Greater Charleston area in 2025, of which 4,919 are on the peninsula itself and 7,465 are in North Charleston. Occupancy averaged 70.1% at an average daily rate of $188, with 4,844,476 room nights sold.